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For Car Dealers Advertising Responsibly Google’s New Affinity Audiences for Search Should Be Irrelevant & Could Harm Lead Volume from OEM to Dealers

For car dealers advertising according to best practices at the dealership level, this new audience should NOT be very useful for dealership search. It can even harm OEM leadflow to the dealership level. Here is our take on how this new tech could and should be used from tier 1 to the tier 3 level.