Founded by Real Car Guys with Decades of Experience Working In & With Dealerships

Big Dealer Data was founded by two career automotive Industry veterans who then started two independent advertising agencies. Our strategies, account settngs, targeting, campaign structures and analysis were born inside the walls of several dealerships we actually worked in or owned. They were then further refined over the years as automotive advertising executives.


Joe Levine

Co-Founder & CEO

Joe entered the automobile business in 1975 as a technician and has held virtually every position within a Dealership, all the way to General Manager in both foreign and domestic environments.  In addition, Joe has been deeply involved in the advertising industry at both the creative and media buying levels.

During the very early ’90s, Joe became a Chevrolet Dealer in New Jersey, and was a board member of the Bergen/Passaic Chevrolet Dealer Advertising Association. After selling the Dealership, he has continued to focus on the success of his automotive consulting firm, Progressive Dynamics, Inc. and the national roll-out of BIg Dealer Data.

Joe continues to utilize his proven training methods of education, motivation, and mastery as-well-as helping dealers navigate their store through the difficult buy/sell process. In addition, Joe has been a regular on-air personality with ASTN (Automotive Satellite Television Network) a Primedia owned CNN affiliate and continues to be a valued public speaker in the automotive community.


Co-Founder & CTO

David got his start in the industry as a parts manager in a BMW motorcycle dealership while working his way through an engineering degree. He has held nearly every position in a dealership at one time or another - Parts, Sales, Service & Management. After several years in that industry he took a job as a Porsche salesman while looking for a career. There he began online marketing to generate his own leads. He was now hooked on the car business and digital marketing.

Within a few years he founded an SEM agency. He brings a wealth of knowledge and over 15 years’ experience developing marketing technology and personally managing over $250 Million in online ad spend inside and outside of automotive. His breadth and depth of experience in both Ad Tech as well as the dealership environment are nearly unparalleled.

Tommy Mullins

Director of Sales

Tommy brings years of business development experience to Big Dealer Data. His deep expertise in tech sales perfectly positions him to bring new technologies to the automotive space in an easy to digest format.

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